Long Lines At Jollibee’s First Branch in Europe

Similar to long lines loyal patrons had to endure when it opened in Dubai, Winnipeg and Singapore, both Filipinos and locals waited for hours as they flocked the opening of Jollibee’s first European outlet in Milan, Italy.

Located in Piazza Diaz 7, Milan, the Jollibee branch is just a stone’s throw from Duomo, Milan Cathedral. Its store hours is from 8:00am to 11:00pm.

The queue of eager and ecstatic customers outside of the outlet was so long that it poured out of the restaurant, and into the crowd on the street outside.

“Getting a foothold in Milan is a fundamental step for Jollibee, as well as a launch pad for the expansion of the brand to the rest of Europe,” said Jollibee Foods Corporation Chief Executive Officer Ernesto Tanmantiong.

“This newest venture sets off our journey that will lead to opening more stores around the continent – an ambitious goal, which we will achieve by consistently offering a unique dining experience with our delicious food and warm service that brings joy to all,” added Tanmantiong.

“We want to bring Filipinos ‘a taste of home’, and at the same time share with Italians – who are famous for their gastronomic heritage – both the unique culinary experience that our crispy Chickenjoy offers and a series of common values: taste, conviviality, love of tradition and the joy of being together,” Tanmantiong said.

At its first European store, Jollibee’s menu offers the crispylicious and juicylicious Chickenjoy that is crispy on the outside and tender and juicy on the inside, langhap-sarap Yumburger, and special items such as Chicken Tenders and Chicken Burgers that cater to both Filipino and Italian tastes.